Ultimate Facebook Marketing Strategy for Small & Medium Enterprise: 2021
On Facebook, potential buyers and customers are always looking for newer and essential things. If you are an owner of that kind of business then you can help your customer with account-related descriptions and search lists of your potential clients.
But you know without a smart and effective Facebook marketing strategy it is quite impossible. An effective Facebook marketing strategy will act as a key for your business to unlock the doors of potential customers.
According to Statista, about 3 billion people use Facebook each month. Reaching that sort of huge customer base will play as a trump card for your business. Looks amazing! right?
So, do you want to ignore Facebook marketing? I guess you aren’t. To reach your potential customer properly, you must need a planned and effective Facebook marketing strategy.
We develop this article to make your Facebook marketing journey smoother. Because your potential customers are waiting for you.
So, why late? Let’s boost up your biz with Facebook marketing.
Facebook Marketing Stats- At a glance
If you have a clear concept about Facebook marketing statistics then increasing your investment in Facebook will be easier for you. Let’s see some interesting stats about Facebook.
Day by day, the number of Facebook users is increasing at a higher rate. Due to the up-gradation of the Facebook user experience, people can easily engage with this platform effectively.
With that enormously increasing Facebook users, the average time people spend on Facebook is also increasing simultaneously. Now, people favor Facebook as the 2nd search engine when they feel any necessity for any product or service.
Surveys after 2015, Facebook takes the place of a key player in the online marketing industry. Because of low advertising pricing, nowadays people choose Facebook as an effective marketing platform over other social media platforms.
A complete guide to set up your Facebook Business page
If you have a small enterprise and an insufficient budget, then we have great news for you. Without any cost, you can create a Facebook page to operate your business on Facebook.
After creating the page, you can share your unique content, business information, and products lists to help your customer engage your business effectively.
Before going to the paid marketing strategy, at first, let’s set up your Facebook Business page. Follow the steps below to do this flawlessly.
Step# 1: Open your personal Facebook account and go to facebook.com/pages/create.
Step# 2: Select the type of your business (Business page, brand, community, or public figure).
Step# 3: Write down the details of your business in the about section.
Step# 4: Upload your profile picture and cover images as well. Make sure both of them are readable to the audience properly.
Step# 5: After that, move to the Edit page info section. In this section, you can add descriptions, contact details, and account-related information.
Step# 6: Go to the create page section to make a unique @Username for your page. You can use a maximum of 50 characters to set up a username. This username helps your audience to find you quickly on Facebook.
Step# 7: Now, select the Add button section beneath the cover photo. This button helps you to engage your potential audience effectively.
So, now enjoy the moment. Because your Facebook business page is live to the world. And she is lucrative now as well.
Types of Facebook posts- A quick overview
When you concentrate on Facebook Marketing, regular posts on your Facebook business page will be the focal point.
Regular posting of quality content engages the audience with your business page and makes them aware of your brand. Over time, the trust of your audience will be built up and hopefully, this leads them to purchase from your brand.
So, you realize now that posting quality content on your business page is really important. To ensure it, Let’s focus on what are the things you can post on your page
Text posts:
In Facebook text posts, all focus goes on mere text. There is no need to create any video, image, or links. Because in this type of post only text is visible.
Text posts are always direct and focus only on the main thing. But if you have an intention to increase the website visitors and convert them into buyers, then avoiding only text posts will be good for you.
The algorithm of social media networks doesn’t like these kinds of text posts. Besides this, the reach of text posts is lesser than any other type of Facebook post.
But text posts are suitable when you are looking for questions, answers for customer feedback.
Text posts are also helpful for updating the audience about the future activity of your brand in brief.
Photo posts:
Truly speaking, the posts attached with a photo have a higher engagement than text posts.
An eye-catching, modern, and unique photo or infographic grabs the customer’s attention quickly.
Especially, when you have a product-based business then photos will talk for you with your potential customers. Besides that, a well-designed and meaningful photo has the power to convert a visitor to a buyer.
Video posts:
Day by day, people love to see videos rather than images or text. Video posts have higher engagement than other types of posts.
A short, insightful, and well-decorated video grabs the attention quickly. Rather than short videos, long videos are also good for brand promotion.
An explainer video is a powerful source for your store to take more potential buyers to your business page.
As Facebook videos are played automatically so it’s a good way to catch the customer’s attention.
Live video posts:
From 2020, live video posts are another powerful option to connect the customers easily. If you don’t have any pre-recorded video then live video posts are a perfect option for you.
Live video posts are even more powerful than video posts. Because in this type of post buyer and seller can talk head to head, which surely increases customer trust in your brand.
The British Council conducts a survey on live video posts. In their selected session they found 7k views and active participation of viewers in the comment section of an English language learning course.
So, are you prepare to start your Facebook live now? Hopefully, you are.
Link posts:
Link posts are sharing different types of links with the page followers. You do not need to take the hassle to operate this kind of post. Just copy the website link and paste it to the Facebook composition box (The website automatically appears in the composition box).
Always try to post eye-catching, enticing, and informative links which have the maximum possibility to engage more potential audiences to your page. But link posts have a lesser reach than videos and photos.
Facebook stories:
Facebook Stories are another potential source to engage with the audience effectively. Nowadays, people check their Facebook stories in their leisure time. You can post a short video or photos in your stories to promote your brand.
But there is a time limitation for Facebook stories. For photos, it’s only 5 seconds, and for videos, it is a maximum of 20s long. Keep in mind, Facebook stories stay only 24 hours.
Your today’s stories will disappear tomorrow but believe us, this will give you some potential leads just in a single day.
Pinned posts:
Pinned posts are the most important posts that you want to show to your audience when anyone visits your page.
Creating a pinned post is simple. Just follow the steps below:
- Create a post on your Facebook page
- Find the 3 dots at the right head of your post and click them.
- From the options, select pin post.
At any time, you can switch the pinned post on your page. Great! Right?
Watch party:
Through a watch party, you can share your screen with your audience, so your page followers can easily join your event and experience it.
If you want to launch a new product or video, then a watch party is a great approach to show the world. Promoting a watch party is also available on Facebook.
How to select the Perfect Facebook Post type
Selecting a perfect post type is a little bit ticky. But through experimenting with different types of Facebook posts, you can easily find out which type is working best for you.
Always focus on Facebook analytics. What kind of posts are liked by the audience and what are their reactions towards the posts. Keep your on your competitors too. This will help to build up the strategy and improve your content quality.
If your content takes the customer’s attention hugely on tweeter, then post it on Facebook to grab the attention of other users also.
So, to get the desired result, cross-promotion is the best way to share your posts on different social media platforms.
Facebook Marketing Strategy - 6 steps to follow:
Ok, now Facebook posts are at your fingertip. Seems great! Right? So, it’s time to create a perfect Facebook marketing strategy that helps your brand to reach your targeted audience quite efficiently.
Let’s focus on some strategies to make an effective and contemporary marketing plan on Facebook.
1. Audience determination:
Getting knowledge about the audience is the first and foremost task of any brand. Effective audience engagement helps to set up a perfect marketing strategy. In times of audience determination focus on the following things:
- Age of the targeted audience
- Audience location
- Audience job types
- Challenge for the audience
- Facebook using time of the audience
The Audience Insight Tools from Facebook also help you to determine the audience. Through these tools, you can get information as follows,
- Age
- Location
- Gender
- Language
- Relationship status
- Education
- Past buying activities
- Use of Facebook
By getting these ideas, it will be an easy way for you to determine your audience properly.
2. Fix goals
Setting an effective goal is the next important thing. Sometimes people only looking for likes, but likes can be a part of your strategy. If you are only looking for likes then your brands will remain untouched by your audience.
A firm goal leads to create an effective marketing strategy for Facebook. Different businesses have separate goals but every industry should focus on actions that affect the baseline.
This may involve:
- Generating leads
- Increase website traffic
- Increase client service
Once you set the goal, then it will be easier for you to achieve it. Just set a SMART goal to know that your marketing of Facebook working effectively. Every post, comment, and ad on your Facebook page will be designed to meet up your goals.
3. Create a content calendar
Now you know who is your audience and what is your goals, it’s the perfect time to create a content calendar for your brands. Take the “80/20” strategy; that means among all of your posts 80% of posts will be informative and entertaining, and the other 20% of posts will be brand-focused.
You don’t need to show your audience how good your brand is, you just need to show your products that engage your audience effectively with your brand.
In addition, you have to focus on posting time on Facebook. Select a time to post regularly on your page to get the maximum audience engagement.
Overall, you just need to make a balance of your post combining promotional items and value-added items.
4. Page optimization
Facebook page optimization is utterly necessary to announce that you have a page on Facebook. Without optimization, your page will remain untouched by your audience.
Due to this, people can easily find out your page and when they find your page, it will be easier for you to interact with them closely.
A hidden tip: Make your Facebook cover photo more attractive because people first see this when they enter your page. So, it is necessary to upload an eye-catching cover photo that engages people effectively.
Cross-promotion is an easier way to interact with the desired audience. Help the audience to reach you who already interact with you on other social media platforms. Link your Facebook page in your email signature and website to engage with a broader audience quickly.
Content that covers informative ideas gets the most engagement. Try to create informative content, so that your audience can share it with their closest ones. It will help you to increase the followers of your Facebook page.
Responsiveness is another vital part to engage effectively with your audience. Try to be chatty. Always try to reply to all queries from the audience. This surely increases the brand value promptly.
5. Use Facebook Tools
When your Facebook page is fully prepared and you feel comfortable operating your page, then it’s time to use different tools to make it more reachable and engaging to the audience. Let’s take a look at the tools that help you to knock your potential audience quickly and efficiently.
- Facebook Business Manager
- Facebook groups
- Facebook chatbot
These tools are designed to manage your page easily which leads to high traffic conversion to your Facebook business page.
6. Integrate Facebook Ads and Pixels
So, you create a perfect post, the image is outstanding, and the message is greatly engaging. Hopefully, your page followers find and see the post easily.
Seems great! Right? But there is something hidden in this case. If you want to reach your audience organically, then you will become puzzled to see the result of your post. In Facebook, the number of organic reaches is quite low. Let’s see the statistics.
- If you have less than 10k followers, then your organic reach will be 8.18%
- If you have more than 10k followers, then your organic reach will be 2.59%
Basically, the Facebook algorithm gives priority to informative content. That’s why brand promotion-related content will lag behind and the reach is lower than informative content.
To remove this barrier, Facebook introduces ads to promote the brands and reach the desired audiences. You just need to boost your post and select the audience category and some other options. For this, you have to expend some bucks but this will ensure proper engagement of your brand.
You can use the Facebook pixels if you don’t want to spend any bucks now. Take a breath. It’s totally free. Sounds great! Right?
You just need to set up Facebook pixels with your website. It is basically used for
- Facebook conversion tracking.
- Facebook remarketing.
- Build a custom database of audiences for later ads.
When you connect the Facebook pixels with your website, it starts to create a custom database of your audiences. This will help you when you create an ad because you can access all the information that you are actually looking for.
Facebook Analytics- Measure your Facebook marketing strategy success:
If you want a successful Facebook marketing strategy, then you have to maintain it properly. Without maintaining, all of your efforts will go in vain.
You have to track and measure the data to find out which strategy works well and which one works unsatisfactorily. In this way, you can identify the mistake and you will get the chance to improve your strategy.
By using Facebook Insights, you can easily track the data of audience engagement. Facebook Insights measure the following metrics,
- Post likes
- Post reach
- Post engagement
- Audience perception towards your posts
Moreover, by using Facebook insights, you can easily identify that whether your posts are working well or not. This will help you to understand the performance of your ongoing content.
Wrap up
So, now you are ready to start a Facebook business page. If you already started that, then just follow the tricks and tips are mentioned above.
You know Facebook is the leader of all social media platforms nowadays and the use of Facebook is increasing gradually day by day. Facebook can be a potential medium to make your brand popular to all of your customers.
Hopefully, from our article, you can find out that how to create a Facebook marketing strategy.
Now, create your own Facebook marketing strategy and have fun!
