How to make a digital marketing strategy
Digital marketing is the marketing of products, goods, or websites online. Simple. Right? There are many ways to ensure an online presence. But everyone should have a perfect digital marketing strategy. Otherwise, all the efforts go in vain.
You know digital marketing is the combined action of digital advertising, social media marketing, search engine optimization, and so on. Only a single action is not proper to achieve the desired goal.
I guess one question swelling on your mind. What should you do now? Right?
No need to worry. A strong and organized digital marketing strategy surely paves the way to raise the flag of success.
That’s why, in this article, we will try to give you a perfect guideline on how to make a digital marketing strategy.
So, why late. Let’s dig it.
What exactly is a digital marketing strategy?
A digital marketing strategy is an actionable step-by-step procedure to achieve your company’s digital marketing objectives. 
Digital marketing is carried out via digital marketing platforms. These platforms include social networks, digital and paid, acquired, or native advertising.
A digital marketing strategy incorporates a very strategic decision-making process concerning your digital marketing targets and the best methods for achieving them.
An effective digital marketing plan demands a thorough knowledge of the process.
Before going to an in-depth discussion, let’s focus on the marketing basics.
Marketing Basics
The concept of marketing can often become blurred because it coincides with other areas like publicity and relations. However, simply, marketing is what you’re doing for customers to attract and keep them.
The Marketing Funnel
Before you get into it, it is useful to understand the typical journey a person takes to become a customer. The marketing funnel illustrates this path.
The most famous variant of the funnel is the AIDA model. In this funnel the steps are:
- Awareness that a product exists.
- Interest in analyzing the benefits of the goods.
- Desire for the goods.
- Action to try or buy the goods.
The funnel has several versions and changes: the sales funnel, the buying funnel, and the converting funnel. But every funnel-inspired model contains two main ideas:
- The actions a person takes to go from being a non-customer to becoming a customer.
- The filtering process that occurs with your audience as your pool of potential consumers narrows down to your pool of real customers.
Why It Matters
The goal of understanding this process is to guarantee that the transition from one stage to the next is as easy as viable. It’s natural to assume some drop-off — you can’t satisfy everybody there, so not all of your prospective consumers will become real customers. However, keeping a watch on how individuals progress through the phase and where they tend to fall off provides you a concept of how to focus on improving.
For instance, you have created a successful online ad with people’s attention, but they clicked out swiftly when visitors viewed the product page of your webpage? This suggests that you perform well with attention, but you have to make the product description and page clearer or more attractive.
The 6 Pillars of Online Marketing
Online marketing has expanded over the years, and today there are numerous effective approaches to promoting your products, goods, or websites online.
However, you should note that these distinct marketing categories are all part of your overall marketing strategy, and will help you reach your goals and expand your business.
The 6 key disciplines used in online marketing include:
- Content marketing: This is the process of producing and distributing relevant content to increase brand awareness, improve brand affinity, and establish brand loyalty in your target audience.
- Pay per click (PPC) advertising: PPC is an online ad marketing method. Advertisers pay for one of their adverts each time a user clicks on it.
- Social media marketing: This method is performed through using social media networks to promote a product or service. This is usually accomplished through the use of social media management platforms.
- Email marketing: A marketing strategy that involves sending emails to new and existing customers to market to them and nurture them.
- Search engine optimization (SEO): It is the technique of enhancing a website to make search engine friendly and increase organic traffic to the website.
- Native advertising: Native advertising is also known as advertising and is a kind of online ad similar to the publishing content or the publication of the website that it promotes.
How to Make a Digital Marketing Strategy in 7 Steps
Now that you’re familiar with the various types of online marketing techniques, it’s time to learn the fundamentals of strategy creation.
From people to the proper tools, there are many major and minor things to help or prevent the achievement of your digital marketing strategy. Here is the foundational work required to ensure the success of your strategy.
Step 1: Set a goal
Before strategizing, you must determine what you hope to accomplish with your marketing strategy. It sounds so simple, but this process requires you to achieve a very precise and thorough set of objectives.
This can be accomplished through the use of SMART criteria.
SMART is a highly effective and widely used mnemonic device for setting goals. SMART provides the following criteria for goal setting:
- Specific
- Measurable
- Attainable
- Relevant
- Timely goal
Increasing the number of visitors to your website is not a SMART goal.
Increasing website visits by 10% over the next two months via ads on X social media platform is a SMART goal. When you lay out the steps you’ll take to get there, it’ll be much SMARTer.
Step 2: Assess your current digital marketing presence
It’s important to know what you’ve already accomplished, even if it’s almost nothing. This stage will assist you in determining what you should concentrate on to reach your current objectives.
To begin, you must first understand your primary marketing channels:
- Your Website
- Social media platforms
- Email marketing
- Content marketing/SEO
- Pay-per-click advertising
Which of these is generating the most leads and traffic for you? Rank each channel and specific media in order of effectiveness, from most to least effective (thus far).
Step 3: Learn about the digital marketing sales funnel
The arc of your buyer’s journey from stranger to repeat or long-term customer is defined by the digital marketing sales funnel. The sales funnel ensures the strong digital presence of a company which helps to reach its digital marketing objectives. How? With the right digital marketing tools, you can handle each step of the funnel.
Understanding the digital sales funnel requires complete knowledge of each stage of the sales funnels as well as the digital technologies that support it.
Step 4: Create buyer personas
Before you can successfully reach out to your target audience, you must first understand who they are. So, how do you figure out who your target market is?
Put yourself in the shoes of your buyer. You can generate some guesses of what would be appealing to an individual if you have a good idea of who they are.
- Create a narrative: What kind of store does this individual usually visit? What are the paperbacks that this individual reads? Where can you discover them in terms of marketing?
- Get specific: What exactly are their requirements? What preferences do they have? What can you do to fulfill (or exceed) their goals?
- Use analytics to conduct your research.
Step 5: Figure out where your customers are in the funnel
After that, you must locate your consumers at various stages of the funnel. Customers who are open to engaging with you will most likely be found at all levels of the funnel.
Take, for instance, an organic deodorant. One of the following individuals may be your potential customer:
- Someone who conducts a Google search for “organic deodorants” and then reads an article about you.
- Someone who is searching to buy an organic and zero-waste deodorant and comes across your sponsored Facebook post on how your deodorant is made of compostable packaging.
- Somebody who has already bought your deodorant and who you are now including in an email campaign with the option to purchase your deodorant at a reduced price.
You can start targeting different client segments through various channels once you have this information.
Step 6: Create a plan for content
At this point, you will build a certain marketing plan that will attract your clients on every channel. What type of content do you need for each channel to reach your digital marketing goals?
Your plan consists of a sequence of measures that meet specific objectives. It will also include the timeline to allow measurable time limits for actions.
These are some of the activities that will be taken:
1.Creating a keyword strategy entails finding important keywords to enhance SEO.
2.Create Content Calendar:
- This will help you to create long-term, easy-to-trace goals. Your calendar of contents will be very particular. Each actionable item includes (at least) author, date of publishing, keywords, topic, and possible tags.
- Each week should have a digital marketing target. For example, starting in January, a specific theme will include bi-weekly pieces on your site.
3. Social media posting: use your study to determine what kind of information you should publish on which social networking platforms and how often you should do it.
4. Use Widgets & CTA’s: It is essential to include Widgets & CTA’s in your digital marketing content so that customers can interact effectively with you as well your goods.
5. Tools for marketing automation: Once you’ve created your content marketing strategy, marketing automation tools can help you save time and become more productive.
Step 7: Analyze the results:
Once you’ve developed a strategy, repeat this step at regular intervals (add it to your calendar). How are your clients responding to the information you’re sharing with them? How far along are you in achieving your objectives? These analytics will assist you in correcting your course and learning from situations that did not go as planned.
By utilizing analytics software, you can monitor your progress through the funnel’s various stages. The things you need to understand:
- Are clicks converted to sales? Is there movement in the marketing funnel? Where is it and why?
- Is there any point where you lose the engagement of your potential customers? What is the actual cause and how to overcome it?
- What performs well & what fails.
Always keep eye on the upgraded and new digital marketing tools. If there is anything new that leads the marketing system surely helps you to analyze and address your needs.
Using the data visualization tools, you can create graphics with the results that can help you compare, track goals and presentations.
Conclusion:
“Goals & Specific” are the two crucial terms that help you to build a successful digital marketing strategy. The combination of clear goals and specific steps makes the way easier.
Monitor each step regularly to ensure the effectiveness of your marketing strategy. You know an effective marketing strategy can help you to touch the sky.
So, are you ready to touch the sky? Contact us to create a marketing-leading digital marketing strategy.
At Engage Dizitally, We believe, we will grow ourselves by growing your business.
