Germanoil Bangladesh
December 2020 to June 2021
Campaign Goal
B2B Lead Generation and Business Expansion
1 Million Reach
0.1 Million Content Engagement
5.07% CTR
Generate 1628 B2B Leads
500% Growth of Their Revenue
Background
Germanoil Bangladesh is a newly formed business in the lubricant industry of Bangladesh. Our first challenge is to create an effective distribution channel over the whole country by generating B2B leads and also creating awareness among the bikers about the quality of the products.
Campaign Goals
Opening Dealership point on 387 Upazila & 64 depo point
Big Idea
Use explainer video to be aware of the brand & attract small enterprises to fill-up the form for b2b communication.
Execution
On the basis of the presence of the audience, we allocate our 70% budget to Facebook and 30% to YouTube. We created content using all formats like an explainer video, brand awareness video, vertical images, and videos to reach mobile-optimized devices. We promoted mainly on Facebook and Instagram through explainer videos and photos. Also, place Youtube ads to drive more views. During the campaign, we produced around 100+ images, 15+ exclusive videos. Alongside we tapped into the welcome ceremony in every district and created new content on the basis of the programs. By the closing time we mainly focus on awareness among bikers use through Facebook & Youtube
Result
We are able to reach quite a few milestones with this campaign. We have reached around 1 Million targeted audiences and around 10% of the audience engages with our content. Good CTR is also positive to us. We have generated around 50k+ clicks with 5.07% of CTR. We got a super response from the audience and generated around 1625 leads from 64 districts and finally, we reached a 500% growth of the revenue of the company.
Germanoil Bangladesh is a newly formed business in the lubricant industry of Bangladesh. Our first challenge is to create an effective distribution channel over the whole country by generating B2B leads and also creating awareness among the bikers about the quality of the products.
Opening Dealership point on 387 Upazila & 64 depo point
Use explainer video to be aware of the brand & attract small enterprises to fill-up the form for b2b communication.
On the basis of the presence of the audience, we allocate our 70% budget to Facebook and 30% to YouTube. We created content using all formats like an explainer video, brand awareness video, vertical images, and videos to reach mobile-optimized devices. We promoted mainly on Facebook and Instagram through explainer videos and photos. Also, place Youtube ads to drive more views. During the campaign, we produced around 100+ images, 15+ exclusive videos. Alongside we tapped into the welcome ceremony in every district and created new content on the basis of the programs. By the closing time we mainly focus on awareness among bikers use through Facebook & Youtube
We are able to reach quite a few milestones with this campaign. We have reached around 1 Million targeted audiences and around 10% of the audience engages with our content. Good CTR is also positive to us. We have generated around 50k+ clicks with 5.07% of CTR. We got a super response from the audience and generated around 1625 leads from 64 districts and finally, we reached a 500% growth of the revenue of the company.
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